There’s no getting around it. The retail market is volatile and will probably remain this way for the foreseeable future. October spending was up 4.9% from September, and just as retailers began to hope for a nice steady lead into Christmas, the Omicron variant raised its head as if to remind us not to get complacent.
That’s not to say it’s all doom and gloom. If anything, consumer behaviour over the past months has shown us that physical retail is here to stay, and shoppers will continue to head into stores as soon as they possibly can. But while there’s plenty of room for positivity, it does pay to recalibrate your marketing efforts to adapt to our new, ever-changing environment.
This means building in the ability to change your tactics on a dime. We need to be mindful that not only is shopper behaviour changing on a macro scale, but micro changes are happening almost in line with the weekly news cycle. This means that, more than ever, we need to be agile, nimble, and ready to pivot at a moment’s notice.
Stay nimble with Double Impact
With Double Impact’s national field team, custom-built reporting platform and in-house, door-to-door logistics we can not only help you understand how customer behaviours are changing on both a macro and micro level, but we can also rapidly produce, deploy and install marketing assets either country-wide or to specific stores within a matter of days.
This provides you with the ability to be uniquely responsive, adapting to changes as they happen, maximising sales and understanding your customers better while you’re at it.
With qualitative and quantitative surveying, we can also provide a complete picture of how your brand and products are represented in the market. We’ll also give you recommendations that will help you drive improvements in performance throughout the entire customer journey and sales process.
Times of upheaval will always be disruptive. But as we’ve seen time and time again, disruption will nearly always give rise to new opportunities. If we remain adaptive, nimble and responsive we can do better than merely survive these disruptions to our old business models — we can use them to our advantage and come out ahead.
If you’d like to hear more about how we can work together to maximise your brand’s visibility and sales, get in touch — we’d love to chat.