Samsung Galaxy Z Fold2 Dynamic Window Display

The brief from Samsung was to design, manufacture and install point of sale collateral for over 100 JB HI FI stores around Australia. Our end goal was to elevate the launch of the newly released Galaxy Z Fold2 — engaging customers at the point of purchase while delivering an experience that would increase sales.

The installation needed to speak to Samsung’s position as a market leader in the mobile space, and also capture the bold statement the brand was making with the Galaxy Z Fold2 itself — the product was excitingly ambitious and the display needed to capture and communicate this.

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