If you’re in the retail industry, there’s a good chance you’re aware of our retail marketing solutions — after all, we’ve been at the forefront of the industry for over 30 years. But what you may not be aware of, is that behind the scenes we’ve also been driving a successful supply chain marketing model with some of Australia’s largest retailers.
About a decade ago, we asked the question: Could instore display marketing not only drive sales at the till, but also provide a whole new revenue stream for retailers? The answer was a resounding yes! And over the past 10 years we’ve helped numerous retail chains across Australia and New Zealand create new revenue streams by commercialising their in-store media and leasing this highly valuable advertising space to the brands and suppliers that sell product in their stores.
While it can often seem like digital marketing channels are the be all and end all of modern advertising, it pays to remember that for brands, the opportunity to communicate their message to consumers right at the point of sale (when the customer is already engaged and ready to shop) is incredibly compelling — a life size visual or immersive display will command a far greater response from consumers than a banner on a website or post in a social media feed. This makes the real estate in your store extremely valuable.
It’s abundantly clear that people still want to connect with brands in the physical world — to see and feel the products before making the purchase. According to Marketsource, 72% of customers consider the in-store experience the most important channel when making a purchase. By enabling brands to promote in-store, you’re offering them something that can’t be bought online: the real connections their customers crave.
Now more than ever, consumers want retail shopping to be an experience. By productising your stores’ advertising space, you’re not only helping to provide this to your customers, but you’re also opening up a highly desirable advertising channel to your supply chain and driving your own sales while you’re at it.
What’s more, we’re here to help you every step of the way — from creating a compelling product to sell to your supply chain, to producing and installing the market-leading campaigns you need to provide strong ROI to your supply chain time and time again.
We service retailers across all categories from Supermarkets, Alcohol and Beverage to Department Stores, Fashion and Consumer Electronics (take a look at Our Reach and you’ll get the idea). If you’d like to know more about how we can help you create a strong secondary revenue stream from your instore media, get in touch — we’d love to help.